Why Monetisation Matters in Free-to-Play Casual Games
A straightforward board game called Snakes and Ladders has been revitalised by smartphone apps.Most users expect such games to be free to download, so developers rely on in-game purchases, ads, or subscriptions to recover development costs and support future updates.
It is critical to implement monetisation in Snake and Ladder game development without compromising fairness.Because the game is based on chance, purchases should focus on appearance, access, or convenience—not competitive advantage. This approach is consistent with what works in mobile app development and other casual board games like Ludo.
Using Rewarded Ads Without Annoying Players
Casual games benefit greatly from the use of rewarded advertisements, in which players are rewarded with coins or cosmetic bonuses for watching a video.These are more accepted than forced ads and can help build a sense of optional progression.
In Snake and Ladder Game Development, watching a rewarded ad might unlock:
- A new token skin
- A bonus spin for a daily wheel
- A double coin bonus after a match
To avoid frustrating users, ads should not appear during gameplay. Placement after a game ends, or on a bonus screen, works best.
Common Monetisation Models in Board Game Apps
There are three widely used models in free-to-play board games:
- Ads with Optional Removal
Users see interstitial or rewarded ads. These are placed between games or as part of bonus systems. Developers can offer an ad-free version for a one-time fee.
- In-App Purchases (IAPs)
Players can buy visual upgrades like tokens, boards, or themed dice. Some apps also offer “game passes” that unlock cosmetic items or extra rewards.
- Subscriptions
Less common, but some apps offer monthly subscriptions that give access to premium themes, early content, or ad-free play.
A mix of these models often works best. For example, free users can watch ads to earn coins, while premium users get more rewards with fewer interruptions.
What Should Never Be Paywalled in Snakes and Ladders
In games like Ludo, paid content sometimes includes power-ups or shortcuts. In Snakes and Ladders, where outcomes are entirely random, such features would break the experience.
To maintain fairness, developers should avoid selling dice rolls, turn advantages, or board changes that favor one player. Instead, focus on personalization: skins, animations, and themed visual elements.
In on-demand app development, fairness is key when users rely on the platform to deliver consistent experiences. The same principle applies in gaming: avoid offering paid advantages that affect outcome.
Special Events and Limited-Time Offers
Events tied to holidays or seasons create chances for limited-time purchases. Boards can have a festive look, and users may want to collect temporary items. These events don’t need to change the rules—just the visuals.
A time-limited offer might include:
- A discounted pack of coins and skins
- A special dice animation
- A limited-edition player icon
These can be promoted through push notifications and simple banners—methods often used in mobile app development and on-demand app development alike.
Last Word: Fair Monetisation Builds Trust
Monetisation should match the expectations of casual players. In Snake and Ladder Game Development, this means focusing on visuals, options, and convenience—not performance. Using models that respect user choice, avoid pay-to-win mechanics, and offer real value helps keep players happy while supporting future updates. These lessons come from both mobile app development practices and successful examples in the Ludo Game Development space.